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Shopify vs. BigCommerce for SEO: Why Shopify Stands Out with Tools like Yoast

Actuate Media TeamSeptember 14, 20232 min read
Shopify
Shopify vs. BigCommerce for SEO? Good question, right? The e-commerce landscape is saturated with platforms, each promising to be the best for your business. As an SEO Agency, two platforms consistently rise to the top of the conversation: Shopify and BigCommerce. Both platforms are revered for their extensive feature sets, user-friendly interfaces, and impressive scalability. Yet, when diving deep into SEO, Shopify holds a distinct edge, especially with tools like Yoast. Let's explore why.

1. Intuitive SEO Basics

Both platforms cater to SEO basics such as customizable meta titles and descriptions, but only BigCommerce allows you to edit your URLs (nice win). According to HotJar, Shopify's app store is more comprehensive with 8,000+ apps versus BigCommerce's 1,300+ apps making it easier for users to find the SEO tools they need. This reduces the margin of error, particularly for newcomers, and ensures that fundamental SEO practices are executed correctly.

2. Integration with Powerful SEO Tools like Yoast

The most significant advantage of Shopify over BigCommerce for SEO is its integration with the Yoast SEO app. Renowned for its popularity with WordPress sites, Yoast is an instrumental tool for SEO beginners and veterans. With features such as real-time content analysis, readability checks, and breadcrumb control, it provides invaluable feedback and suggestions for SEO optimization. According to the Search Engine Journal, Yoast's capabilities on Shopify can guide businesses to ensure their content is optimized for search engines, increasing the potential for better ranking and improved organic traffic.

3. Larger App Ecosystem for Enhanced SEO Capabilities

Shopify's extensive App Store provides users with a broad spectrum of tools for SEO enhancement. While BigCommerce also has its marketplace, the sheer volume and variety available on Shopify give it an edge. From schema markup tools to advanced analytics and reporting, Shopify store owners have a plethora of options to enhance their SEO efforts. Concord USA points out that Shopify's more extensive ecosystem of third-party developers means more specialized tools tailored to diverse business needs. This is particularly relevant for SEO, where the dynamics change frequently, and being able to tap into specialized tools can provide a significant competitive advantage.

Conclusion

While BigCommerce is undeniably a robust platform with its merits, Shopify holds a slight edge when it comes to SEO. Its intuitive design, integration with top-tier SEO tools like Yoast, and a more extensive app ecosystem offer businesses a better foundation to build and refine their SEO strategies. Shopify is preferable for those serious about maximizing their organic reach and search engine performance.  If you are looking for help developing an SEO-friendly e-commerce website, we can help you. Contact us.
Written by the Actuate Media team · Reviewed by
Brad Holly, MBA · Partner, Actuate Media

20+ years in performance marketing across paid search, paid social, and analytics. LinkedIn

Last reviewed: September 14
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Shopify vs. BigCommerce for SEO? — Actuate Media