Paid media with receipts.
Streaming now takes 47.6% of U.S. TV time (Nielsen, April 2026) — video budgets need to follow the audience. We plan and buy programmatic display, video, and connected-TV (OTT/CTV) with the same discipline as search: you see every dollar, where it went, and what came back.
The three stages of a buy that performs.
Good buys are planned, negotiated, and measured. Skipping any stage is how budgets disappear.
Planning
Audience research, market data, and media consumption patterns decide the channel mix. Sometimes that’s CTV plus programmatic display; sometimes it’s video alone. The plan follows your buyer.
- Audience & market research
- Channel mix modeling
- Budget allocation
- Flight & frequency planning
Negotiation & Buying
Rates and inventory are negotiable if you know the market. We negotiate placement, priority, and added value with the exchanges and publishers, and every invoice is reconciled against what actually ran.
- Rate negotiation
- Placement & priority strategy
- Added-value negotiation
- Invoice reconciliation & makegoods
Measurement
Cross-channel attribution is imperfect, and we won’t pretend otherwise. Pixels, call tracking numbers, promo codes, dedicated landing pages, and market lift analysis give you honest directional data — not invented precision.
- Pixels, call tracking & promo codes
- Dedicated landing pages
- Matched-market lift analysis
- Monthly performance reporting
What do programmatic & OTT services include?
Programmatic and OTT services include audience and market research, media planning across programmatic display, video, and connected-TV (OTT/CTV), rate and inventory negotiation, trafficking and flight management, invoice reconciliation, and measurement through pixels, call tracking, promo codes, and lift analysis.
Cross-channel is the point: we run digital campaigns too, so your CTV flight and your search budget get planned as one system instead of two vendors pointing at each other. And video is a reach play — if your budget can't buy enough frequency to register, we'll say so and put the money where it counts.
- Media strategy & planning
- Programmatic display & video
- OTT / CTV buying
- Rate & inventory negotiation
- Trafficking & flight management
- Invoice reconciliation
- Pixel, call tracking & promo codes
- Monthly performance reporting
Published fees. Full transparency.
Programmatic and OTT management starts at 15% of spend, with a set monthly retainer available. Invoices reconcile against what actually ran. You see every dollar — where it went, what it returned, what we changed and why.
- No setup fees
- No long-term contracts
- Disclosed fees
- Monthly reporting
What clients say on Google.
Straight answers about programmatic & OTT.
What it costs, how it's measured, and when video and display earn a place in the budget. Running search too? See Google advertising.
Ask us anything For the right audience and geography, yes. CTV and programmatic video reach households that skip linear TV, and display fills the mid-funnel between awareness and search. For narrow niche audiences, search targeting is usually the better first dollar — and we’ll tell you which case is yours.
Honestly and directionally. Pixels, dedicated call tracking numbers, promo codes, vanity URLs, and landing pages tie response to flights; matched-market comparisons show lift. Anyone promising click-level attribution on every impression is selling fiction — we give you real signals and read them with you.
Video works on frequency — a spot your audience sees once is a spot wasted. The workable floor varies by market and inventory, so we model it during planning. If your budget can’t reach effective frequency, we’ll recommend search or paid social instead of taking the buy.
Yes — streaming is planned as a first-class channel, not an afterthought. With streaming at 47.6% of U.S. TV time (Nielsen), most video plans now include CTV to reach the same audience wherever it’s watching.
Management starts at 15% of spend, with a set monthly retainer available. Negotiated rates and invoices are visible to you, and reconciliation confirms what ran matches what was billed. No setup fees, no long-term contracts.
Nationwide, with offices in Seattle, Tampa, and Orlando. Local market knowledge matters most in inventory and rate negotiation, and our team sits in the markets we buy most.
Let Actuate Media be your competitive advantage.
Tell us about your business and your goals. We'll send back a free, no-obligation proposal — usually within two business days.