The Actuate blog
Marketing intelligence.
Platform shifts, tactical breakdowns, and the answers our clients ask first — written by the team running the campaigns.
89 articles
Latest · Paid Media
Meta vs. Google: What the Biggest Platform Power Shift in Digital Ad History Means for Marketers
Meta is set to surpass Google in ad revenue for the first time. Here's what every marketer and digital agency must do to adapt now.
What Is llms.txt — And Do You Actually Need It?
Mar 2026 · 9 minRead
AI Agent Chat for Websites: The Smart Alternative to Live Chat
Sep 2025 · 8 minRead
Generative Engine Optimization: The Future of Content Strategy is Here
Jul 2025 · 6 minRead
Google Update SEO Strategy: How the June 2025 Core Update Changes Marketing
Jul 2025 · 6 minRead
How to Launch a New Website Without Losing SEO Rankings
Jun 2025 · 6 minRead
What Does a Media Buyer Do?
Mar 2025 · 11 minRead
How to Rank for AI: Proven Strategies to Boost Your Website's SEO
Mar 2025 · 7 minRead
Are Squarespace Websites Good for SEO?
Dec 2023 · 6 minRead
Shopify vs. BigCommerce for SEO: Why Shopify Stands Out with Tools like Yoast
Sep 2023 · 2 minRead
Search didn't shrink. It moved.
Our 2026 benchmarks: first-party data from real accounts through the AI-search transition.
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